More Books by ITC

1984 Aug 09 Baha'i Scholarship
1984 Jul 01 Concerns about Retributive Calamity
1989 Jan 01Task Force on Education
1989 Jul 05 Encouraging the Formation of Teaching Groups
1992 Building Visions of Growth
1992 May 09 Inviting Seekers to Embrace the Cause
1994 Aug 21 Growth of the Cause in Rural Communities
1997 Sept 02 Women-only Meetings
1998 Sept 22 Internet-covenant breakers
2000 Feb 1 ITC Training Institutes
2002 Feb 12 ITC Penny Walker Talk
2003 Apr 23 Building Momentum
2003 Apr 27 ITC intro UHJ Building Momentum
2003 Apr 27 ITC IPG Building Momentum
2004 Nov 28 Intensive Programs of Growth
2004 Nov 28 ITC Entry by Troops
2004 Nov 28 ITC Intensive Program Growth
2005 Jul 9 ITC Impact Growth Administrative Processes
2005 Jul ITC Involvement of Local Assemblies, Impact on Growth
2005 Jun 8 ITC IPG Observations
2006 Jan 5 ITC Excerpt on Funding Cluster Agencies
Building Momentum - ITC 2003-04-23
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ITC : 2003 Apr 27 ITC intro UHJ Building Momentum
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03 Apr 27 UHJ Building Momentum
Universal House of Justice
(c) 2006 Bahá'í World Centre
=================================
THE UNIVERSAL HOUSE OF JUSTICE
DEPARTMENT OF THE SECRETARIAT

Bahá’í World Centre  P.O. Box 155  31 001 Haifa, Israel

Tel: 972 (4) 835 8358  Fax: 972 (4) 835 8280  Email: secretariat@bwc.org

27 April 2003
To all National Spiritual Assemblies
Dear Bahá’í Friends,

Enclosed is a copy of a document entitled “Building Momentum: A Coherent Approach

to Growth”, prepared by the International Teaching Centre at the request of the Universal House

of Justice for distribution at the Ninth International Bahá’í Convention. The House of Justice

commends the document to your study, confident that it will become an invaluable resource to

you in your ongoing consultations with the Counsellors.

From time to time, since the beginning of the Four Year Plan, effort has been made to

summarize in documents made widely available to the friends the experience of the Bahá’í

world in advancing the process of entry by troops and to frame it within the guidance of the

Universal House of Justice as expressed in its letters and messages to individuals and

institutions. The first of these documents, entitled “Training Institutes”, was released by the

House of Justice at the International Convention in April 1998. The second, prepared by the

Teaching Centre at the instruction of the House of Justice in February 2000, was entitled

“Training Institutes and Systematic Growth”. The present document should be considered the

next of this kind. Using the 17 January message of the House of Justice regarding the Five Year

Plan as a starting point, it elaborates with specific examples and in greater detail the broad

vision contained in that message. It is the result of the Teaching Centre’s careful analysis of

both the guidance of the House of Justice and the methods and approaches employed by the

friends in every part of the globe in meeting the requirements of the Plan.

With loving Bahá’í greetings,
For Department of the Secretariat
Enclosure

cc: International Teaching Centre (with enclosure)

Counsellors (with enclosure)
BUILDING MOMENTUM: A COHERENT APPROACH TO GROWTH
A document prepared by the
International Teaching Centre
April 2003

In its message of 17 January 2003 to the Bahá’ís of the world, the Universal House of

Justice presents a cogent analysis of the progress of the Bahá’í world in advancing the process

of entry by troops since the beginning of the Five Year Plan. Utilizing the 17 January message

as the framework for reflecting on our “collective experience,” this document reviews the

learning which underlies that experience and offers further perspectives on the challenges of

promoting systematic growth. The document is divided into five sections:

1. A VISION OF GROWTH
1.1 Categorizing Clusters
1.2 Establishing Priorities
1.3 Proceeding through a Sequence of Courses
1.4 “Evoking the Spirit of Enterprise”
2. MOVEMENT OF CLUSTERS FROM ONE STAGE OF GROWTH
TO THE NEXT
2.1 Opening Virgin Areas

2.2 Establishing the Institute Process in Emerging Clusters

2.3 Advancing Clusters with a Vigorous Institute Process

2.4 Accelerating Expansion and Consolidation in Advanced Clusters

3. ENHANCING INSTITUTIONAL CAPACITY
3.1 Managing the Process of Growth
3.2 Reexamining Administrative Approaches
3.3 Facilitating Individual Initiative
3.4 Serving Large Numbers
4. CHANGE IN THE CULTURE OF THE BAHÁ’Í COMMUNITY
4.1 Learning and Planning at the Grass Roots
4.2 Maintaining a Focus
4.3 Empowering the Rank and File
4.4 An “Outward-Looking Orientation”
5. THE MOVEMENT OF HUMANITY TOWARD BAHÁ’U’LLÁH
BUILDING MOMENTUM: A COHERENT APPROACH TO GROWTH
1. A VISION OF GROWTH

During the past two years the believers and institutions worldwide have focused their

efforts on implementing the fundamental strategy of the Five Year Plan for creating a culture of

growth, a strategy succinctly described in a message from the Universal House of Justice:

The Five Year Plan … requires concentrated and sustained attention to two

essential movements. The first is the steady flow of believers through the sequence

of courses offered by training institutes, for the purpose of developing the human

resources of the Cause. The second, which receives its impetus from the first, is

the movement of geographic clusters from one stage of growth to the next. 1

These two movements have been at the heart of the learning experience of the Bahá’í

world and are the focus of this analysis. The first movement had its beginnings with the

establishment of a network of training institutes during the Four Year Plan. The second got

under way only in the Five Year Plan, when national communities, in response to the guidance

of the House of Justice, began by mapping their territories into geographic clusters.

… National Spiritual Assemblies proceeded with relative ease to divide the

territories under their jurisdiction into areas consisting of adjacent localities, called

clusters, using criteria that were purely geographic and social and did not relate to

the strength of local Bahá’í communities. 2

In its Riván 2002 message the House of Justice described how the exercise of clustering

and categorizing has given the institutions and believers a vision of systematic growth: “Such a

mapping … makes it possible to realize a pattern of well-ordered expansion and consolidation.”

1.1 Categorizing Clusters

Acknowledging that in some cases cluster boundaries would be only a “reasonable

approximation,”3 which might be modified through experience, National Spiritual Assemblies

categorized the clusters according to broad stages of the development of the Faith as outlined in

the message of 9 January 2001 from the House of Justice. In this connection the House of

Justice has stressed the following point:

To assign a cluster to one or another category is not to make a statement about

status. Rather, it is a way of evaluating its capacity for growth, in order that an

approach compatible with its evolving development can be adopted. 4

In order to systematically advance the growth process, National Assemblies and Regional

Bahá’í Councils sought to establish criteria for determining when a cluster would move from

one category to the next. In some cases such criteria were expressed in numerical goals, while

in others a qualitative description was adopted. Defining minimum criteria for each category is

a process that grows principally out of experience. In its message of 17 January 2003 the

House of Justice described the importance of this task:

… the task of refining the criteria needed for valid assessments is proving to be an

ongoing challenge to institutions…. Rigid criteria are obviously counterproductive,

but a well-defined scheme to carry out evaluation is essential.5

Building Momentum: A Coherent Approach to Growth Page 2

Wherever Regional Councils exist, they are generally in the best position to determine

the current categories of the clusters within their jurisdiction; Auxiliary Board members and

agencies at the cluster level can also provide indispensable input. According to the House of

Justice, “two criteria seem especially important” in this evaluation:

the strength of the human resources raised up by the training institute for the

expansion and consolidation of the Faith in the cluster, and the ability of the

institutions to mobilize these resources in the field of service.

6

What is essential is that the institutions periodically assess the progress that has been

made so that the strategies being applied in a cluster are

“ compatible with its evolving
development.”
7

When warranted, the classification of a cluster is changed and new priorities

are set.
1.2 Establishing Priorities

In addition to classifying clusters according to their capacity for growth, national and

regional institutions set priorities as to which clusters would receive greater focus early in the

Plan. At times this involved opening a few virgin clusters and advancing some weak ones, but

generally, concentration was on the well-developed clusters in a country. Once the institutions

came to understand the types of strategies needed to advance each category of clusters, it

became apparent that it was advantageous to select a few promising clusters where the

conditions for accelerated growth were the most favorable and then work toward establishing

an intensive program of growth. The following guidance in a letter written on behalf of the

House of Justice to a National Assembly reflects the advice given in such instances:

An important challenge now before you is to ensure that one or two clusters

in Austria reach the level at which intensive growth programs can be established.

This will involve, foremost, helping the institute in your country develop to a more

advanced stage, endowed with the capacity to accompany a significant percentage

of individuals up to the point in its sequence of courses where they can be trained

to act as tutors and multiply the number of study circles in the clusters selected.

Given the receptivity displayed in the past by some of the minority groups in

Austria … you would clearly do well to choose at least one cluster with a large

representation of such a population. 8

And to another National Assembly, the House of Justice explained the need for focus on a few

advanced areas of high potential:

In consultation with the Councils and the Counsellors, you have identified several

small geographic areas in which the local communities are gaining strength through

a strong institute process. As the second year of the Plan fast approaches, the

House of Justice hopes that, if it has not already been done, two or three of these

clusters will be selected to receive special attention in the coming months so that

they will soon reach the point where it will be possible to consider launching an

intensive program of growth in each.9

Building Momentum: A Coherent Approach to Growth Page 3

1.3 Proceeding through a Sequence of Courses

In its 17 January message the House of Justice addresses the effort in which the believers

are currently and principally engaged:

Focus in almost every country has now turned to stimulating the movement

of its priority clusters from their current stage of growth to the next. What has

become strikingly clear is that progress in this respect depends largely on the

efficacy of the parallel process aimed at helping an ever-increasing number of

friends to move through the main sequence of courses offered by the institute

serving the area.10

The impetus given to the institute process in the past two years and, in particular, to

having the believers proceed through a sequence of courses was felt on all continents. The

number of participants who have completed at least one institute course in the basic sequence

continues to rise, but the most significant achievement is that a swelling stream of friends has

proceeded through higher level courses. For example, 18 months into the Five Year Plan, more

than 10,000 believers had completed Ruhi Institute Book 6, accounting for an increase of over

500 percent since April 2001, and more than 8,000 had completed Ruhi Institute Book 7,

resulting in a dramatically enlarged pool of trained tutors.

Gradually most national communities around the world adopted for their basic sequence

of courses the Ruhi Institute curriculum, which had been developed over many years

specifically in response to large-scale expansion. In light of the focus and energy being devoted

to furthering the institute process in every national community, concerns were expressed by

some believers about the emphasis on training and the use of a uniform curriculum. In such a

wide-scale enterprise of taking great numbers of friends through a set curriculum, it is to be

expected that some individuals might not find the materials suited to their learning style.

Responding to this circumstance, the House of Justice made the following comment in a letter

written on its behalf to an individual believer:

… reports from countries of diverse backgrounds suggest that many national Bahá’í

communities which have adopted the books of the Ruhi Institute are finding them

highly effective. It is natural that any given educational program would not appeal

to everyone and that some would not wish to participate.… Nevertheless, a choice

has been made by the institutions in your country to offer certain courses to the

believers in the context of their plans to advance the process of entry by troops.

The House of Justice is happy to see from your letter that you respect this decision

and do not want to make your own evaluation of the program a cause for disunity. 11

In another letter written on behalf of the House of Justice, the relationship of the individual

believer to the institute process is given further clarification:

To say that the institute is only useful for newly enrolled believers and those who

read little is not correct. Many mature and deepened believers are participating in

the institute process, both as students and as teachers of various courses, in an

effort to contribute directly to the promotion of entry by troops in their respective

countries. Through such participation they have furthered their understanding of

the requisites of growth and of the action required to maintain it, have caught fresh

glimpses of spiritual truths, and have developed their skills and abilities of service.

Far from interfering with their own study of the Writings, each according to his or

Building Momentum: A Coherent Approach to Growth Page 4

her own capacity and needs, their association with a training institute has enhanced

the process. Yet clearly such participation is not a requirement for every Bahá’í,

who, in the final analysis, can choose the manner in which he or she will serve the

Faith. What is essential is that the institute process be supported even by those who

do not wish to take part in it.
12

At the same time the House of Justice has explained that no special designation should be

accorded to those who are studying in the institute or serving as tutors, nor should the friends

feel any demarcation based on participation in the institute:

It is quite reasonable to expect that, as far as training by the institute is

concerned, certain courses would have as their prerequisite the completion of other

courses. However, this notion should not be carried over into other Bahá’í

activities, and clearly no distinction should be made between “trained” and

“untrained” believers in the country. That for certain types of service the

qualifications of the believers would need to be taken into account is natural. Yet

the way should be open for all the friends, irrespective of the degree of their

knowledge and experience, to participate in the affairs of the Faith….

13

Those communities that did not become absorbed with issues of curriculum but turned

their attention to putting a system in place were able to learn more quickly how to deliver their

courses to large numbers of believers and to consolidate the institute process. Nevertheless, by

the outset of the Five Year Plan the believers in most countries had not proceeded beyond the

first few courses of the institute. The challenge for National Spiritual Assemblies of furthering

the institute process and maintaining a clear focus was aptly described in a letter written on

behalf of the House of Justice to a National Assembly:

To help large numbers of believers go through a sequence of courses is a

formidable task, involving systematic work with an increasing number of tutors,

the establishment of study circles, and measures for monitoring the progress of the

participants. The friends in charge of the process need to have clarity of vision and

should be allowed to carry out their mission without distraction.

14
1.4 “Evoking the Spirit of Enterprise”

During the Four Year Plan, guidance from the House of Justice had stressed that as the

believers completed higher courses in the sequence, their capacity to serve the Cause would be

enhanced. In its message of 17 January this dynamic was confirmed:

The rise in activity around the world testifies to the success of these courses in

evoking the spirit of enterprise required to carry out the divers actions that growth

in a cluster, at whatever stage, demands. 15

Nowhere was this “rise in activity” more evidenced than in the increase in study circles

and other core activities. According to the data available at the Bahá’í World Centre, the

number of study circles worldwide increased from 3,600 in April 2001 to almost 9,000 in

October 2002. The participation of individuals in devotional gatherings and children’s classes

increased by 80 and 63 percent respectively in the same period, with the highest percentage rise

in both categories registered by countries in Asia. For the most part this proliferation of

Building Momentum: A Coherent Approach to Growth Page 5

community activities was the expression of individual initiative by believers who translated into

action what they had internalized from their training institute courses.

2. MOVEMENT OF CLUSTERS FROM ONE STAGE OF GROWTH
TO THE NEXT
2.1 Opening Virgin Areas

The newfound zeal and initiative of the believers have been manifested at one level in the

opening of virgin clusters. Although in the first two years of the Five Year Plan most countries

have focused on advancing well-developed clusters toward intensive programs of growth,

whenever virgin areas were opened to the Faith, a concentrated effort was made to lay a solid

foundation for systematic expansion. Cognizant of the advice from the House of Justice of the

value of pioneers being “experienced in institute programs,” 16 National Assemblies encouraged

homefront pioneers (short- and long-term) who settled in unopened clusters to promote the

institute process. In general, study circles represented a principal means of teaching in these

areas, along with devotional gatherings and firesides, as human resources began to emerge.

This met with a warm response from the House of Justice:

As we had hoped, goals for the opening of virgin clusters are being readily met by

enthusiastic participants of institute programs who, equipped with the knowledge

and skills acquired through training courses, set out to establish the Faith in a new

area and bring a fledgling community into being.17

In Canada, the National Assembly announced the goal of settling homefront pioneers in

all of the country’s nine unopened clusters by Riván 2002. To this end the Assembly

organized two national institute campaigns of five weeks each whereby a total of 39 believers

completed the books in their institute’s sequence. By Riván 2002, six of the nine goal areas

had been filled, and five of the pioneers were trained tutors. As of September 2002, all the

homefront goals were achieved.

Foremost among the strategies for virgin clusters, therefore, have been encouraging

homefront pioneers to become trained as tutors and implementing homefront pioneering

projects that emphasize the establishment of the institute process in these areas. It has

sometimes proved advantageous to identify goal areas adjacent to well-developed clusters, as

these are more accessible to believers who can facilitate study circles. In fact, with a growing

number of tutors being trained in the well-developed clusters, homefront goals can increasingly

be met when such friends come forward to offer this kind of service. Reports on pioneer

movement during the first year of the Five Year Plan indicate that about 725 believers arose to

pioneer on the home front, nearly half of them in the Americas.

2.2 Establishing the Institute Process in Emerging Clusters

Clusters at the next level of development, characterized in the 9 January message as

having “a few isolated localities and groups,” often encompass a broad spectrum of Bahá’í

activity, depending on the country, the history of growth in the cluster, and whether the area is

rural or urban.

Building Momentum: A Coherent Approach to Growth Page 6

Two different conditions have predominated in this category. There are a number of

clusters that experienced large-scale growth in the past but had no functioning Local Spiritual

Assemblies and very few active believers. Also prevalent are clusters that had, in addition to

isolated localities and groups, functioning Local Assemblies, some with only basic capacity and

others with longstanding experience and active communities, but with minimal or no institute

activity. The general approach in both these types of clusters has been to strengthen the

institute process, but the means and pace have differed according to their particular

circumstances.

In clusters that have experienced large-scale expansion, an approach that has proved

effective is for a teaching team to reestablish contact with responsive friends and gradually

introduce institute courses in the area. In recommending such an approach to a National

Assembly that faced the challenge of having areas with great numbers of believers who had not

been contacted for years, the House of Justice explained:

In many countries of the world, meeting this challenge requires that attention be

concentrated on those localities for which long lists of believers often exist, but

which, with the passage of time, have ceased to have any Bahá’í activity. In your

case you would do well to establish a specific program according to which teams

of able teachers would visit such communities one after another, spend time with

the believers they can locate, and teach receptive souls until the conditions become

favorable for the institute to enter and offer its courses.

18

In several national communities in Asia, believers who had completed their institutes’ second

book in the sequence undertook visits of this kind. In Bangladesh, India, and the Philippines,

this effort resulted in a number of believers’ joining institute courses and devotional gatherings

and becoming reactivated after many years. In the letter cited above, the House of Justice

elaborated further on this approach:

… the purpose of such campaigns in local communities which have been

dormant for years would not be to find every Bahá’í whose name appears on

the membership list and verify his or her status. The list of names should be

considered, rather, as a starting point, leading to opportunities to meet individuals

who are willing to engage in meaningful conversation, exploring spiritual realities

and learning more and more about the Faith.
19

In clusters that had active communities but lacked a strong presence of the institute, a

first requirement has been for the institutions and believers in such areas to acquire a clear

vision of the pivotal role of the training institute in the implementation of the Plan and to

commit themselves to this priority. Once this is grasped, these clusters can progress fairly

rapidly to develop the institute process.

In practical terms, advancing the institute process in this category of clusters has meant

increasing the number of tutors and study circles
so that more believers become involved in the

institute process. This objective can be achieved in a number of ways, depending on the level

of human resources in the cluster—for example, by short-term homefront pioneers serving as

tutors, by tutors from a nearby cluster facilitating study circles, or by friends from these

emerging clusters participating in centralized training courses or extension courses in their area.

Building Momentum: A Coherent Approach to Growth Page 7

As more study circles have been established in these clusters, a growing number of

friends have become engaged in the study of the first one or two books of the institute.

However, the House of Justice highlighted the value of putting in place a system for taking

believers through a full sequence of courses and the potential impact of this arrangement:

The challenge is not simply to have a certain percentage study one or two courses,

but a sequence of several courses through an effective system of distance

education. And if the institute succeeds in accomplishing this, there should be a

corresponding increase in the tempo of the teaching work as more and more friends

arise to serve the Faith. A steady stream of newly enrolled believers will, in turn,

enter the institute’s program, and in this way the system as a whole will be in a

constant state of expansion.
20

2.3 Advancing Clusters with a Vigorous Institute Process

In order “to ensure that one or two clusters … reach the level at which intensive growth

programs can be established,” 21 a great deal of attention has been directed toward further

developing strong clusters and preparing them for intensive growth. The principal means to

advance these clusters have been institute campaigns, reflection meetings, and a gradual

multiplication of core activities. This latter objective is most easily fulfilled by inviting seekers

to these activities. The experience of the institutions and believers in this category of clusters

has been substantial and instructive.
2.3.1 Institute Campaigns

Although the meaning of a “vigorous” institute process was interpreted in a variety of

ways, efforts to further the institute process in the more well-developed clusters have involved

taking significant numbers of friends through the sequence of courses and rapidly increasing the

number of trained tutors. In some instances this has been swiftly and effectively accomplished

through institute campaigns, which have augmented ongoing efforts to expand the number of

study circles. In most instances these campaigns have been designed to enable the believers

who have already completed the first few books in the sequence, and preferably have served as

tutors, to move in an accelerated manner through the remaining books. This process has

generated a great deal of enthusiasm and helped create a sizable group of capable believers who

have begun to understand “the prerequisites for sustainable growth.” 22

In Asiatic Russia an institute campaign in the first few months of the Five Year Plan

resulted in 76 believers completing all six books of the institute and becoming prepared to act

as tutors for any of the books in the sequence. Urban clusters such as Perth, Australia; Minsk,

Belarus; Vancouver, Canada; Ulaanbaatar, Mongolia; Karachi, Pakistan; and Los Angeles, the

United States; and well-developed rural or semi-urban clusters in, for example, Cameroon, the

Central African Republic, Kenya, India, and Italy undertook such campaigns and registered

immediate gains in the number of study circles in the clusters. The House of Justice

commented on this type of endeavor:

It is most encouraging to see that the progress of this work [the internal

development of the clusters] is being energized through the training institute

process, which was considerably strengthened … by the campaigns undertaken

in many countries to increase the number of trained tutors.23

Building Momentum: A Coherent Approach to Growth Page 8

In areas with active, deepened believers, the progression of individuals through the

sequence of courses has moved quickly, once the community members committed themselves

to the process. A good example of this dynamic is evidenced in the experience of Western

Australia. A concentrated focus in this state on involving increasing numbers of friends in the

institute, aided by a series of campaigns, resulted in more than half of its 1,500 believers

participating in institute courses. In less than three months the number of study circles, which

included seekers, doubled from 52 to 103 and as a consequence of this “increase in the tempo of

the teaching work,” 36 new believers entered the Faith. This was three times the number of

new enrollments recorded for each of the previous two years.

2.3.2
Multiplication of Core Activities

Movement of the cluster toward the next stage of development is directly associated with

“the multiplication of study circles, devotional meetings and children’s classes, and the

expansion they engender.”
24

As the pool of trained human resources grows, an increase in these

and other activities occurs naturally. As indicated, the attention given in the past two years to

training more tutors has had a measurable impact on the number of

study circles worldwide.

Not only has this figure now reached 10,000, but one-third of the participants are studying the

higher books in the institute’s sequence. Efforts to bring new believers and seekers into the

institute process have created a fresh dynamic in clusters. As more and more new declarants

join institute courses, “the system as a whole will be in a constant state of expansion.”

25

The growing pool of human resources generated by the institute process has made it

possible to establish an increasing number of two other core activities: devotional gatherings

and children’s classes.

Devotional meetings begin to flourish as consciousness of the spiritual dimension

of human existence is raised among the believers in an area through institute

courses.
26

In various parts of the world, special endeavors to increase the number of

devotional meetings

often begin with encouraging believers inspired by their institute course on spiritual life to

undertake such meetings on their own. Another approach that has resulted in an expansion in

number previously not contemplated has been to hold devotional gatherings in the homes of

non-Bahá’ís, who sometimes organize the meetings themselves. Employing this arrangement

over a six-month period, the believers in Malaysia were able to increase tenfold the devotional

meetings in their advanced clusters and the level of participation by 40 percent.

The multiplication of devotional gatherings has taken place with seeming ease in both

rural and urban areas. In only 18 months, the number of individuals participating in devotional

gatherings in Asia grew by nearly 200 percent and in the Americas and Europe by about

50 percent.
A marked increase in

children’s classes has been reported on all continents, confirming

that they are also “a natural outgrowth of the training received early in the study of the main

sequence.”
27

Efforts to multiply the number of children’s classes in a strong cluster are

predicated on training a sizable cadre of children’s class teachers, and usually require a

concerted outreach to the community at large, as the Bahá’í children may be few in number.

Africa recorded the most significant rise in children’s classes, with the number nearly doubling

between April 2001 and October 2002.

Building Momentum: A Coherent Approach to Growth Page 9

The multiplication of core activities in well-developed clusters, growing out of increased

individual initiative, has been identified as an important step in advancing toward a program of

intensive growth. As the House of Justice wrote:

The coherence thus achieved through the establishment of study circles,

devotional meetings and children’s classes provides the initial impulse for growth

in a cluster, an impulse that gathers strength as these core activities multiply in

number.
28
2.3.3
Reflection Meetings

A natural vehicle for multiplying core activities has been reflection meetings. These

meetings at the cluster level have been particularly effective in well-established areas where an

expanding pool of human resources exists. In such gatherings the institutions and the believers,

many of whom are involved in the institute process, study the relevant Five Year Plan

documents, share experiences, and consult on the achievements and strengths within the cluster.

Avoiding “grandiose and elaborate plans,”
29
the friends reach a consensus on short-term goals

which reflect the pledges of individual initiatives and collective actions that have emerged from

the consultation. These goals are generally incorporated into a calendar of activities that

becomes the framework for the subsequent two- to three-month period. In many clusters

around the world, how to hold productive and enjoyable reflection meetings has become an

important area for learning.
2.3.4
Reaching Out to All Inhabitants

What has helped clusters with a strong institute process move toward the next stage of

development has been the efforts of Bahá’ís to open their communities to the public at large and

guide ready souls to the Cause in progressively increasing numbers. In some of these advanced

clusters, most of the participants in the first course of the institute have been seekers.

It is evident, then, that a systematic approach to training has created a way

for Bahá’ís to reach out to the surrounding society, share Bahá’u’lláh’s message

with friends, family, neighbors and coworkers, and expose them to the richness of

His teachings. This outward-looking orientation is one of the finest fruits of the

grassroots learning taking place.
30

In this regard the House of Justice calls attention to the promising opportunities offered

by devotional gatherings and children’s classes:

As both activities are made open to the wider community through a variety of well-

conceived and imaginative means, they attract a growing number of seekers, who,

more often than not, are eager to attend firesides and join study circles. Many go

on subsequently to declare their faith in Bahá’u’lláh and, from the outset, view their

role in the community as that of active participants in a dynamic process of

growth.
31

Bahá’ís from Alaska to Australia, from Ireland to India, have prepared imaginative

brochures to attract seekers to their devotional meetings. Family members, neighbors, and even

respondents to newspaper advertisements have been joining the Bahá’ís for prayer and readings

from the Scriptures, often enhanced by music and followed by refreshments. Reports from

Building Momentum: A Coherent Approach to Growth Page 10

75 percent of the national communities reveal that as of October 2002, approximately 12,000 of

the participants in devotional meetings—20 percent—were non-Bahá’ís.

An equally effective form of outreach has been the active extension of Bahá’í children’s

classes to the greater community. Parents of all backgrounds and strata of society are united in

their desire to guide their children to a better life. The response to offers by Bahá’ís to provide

children in an area with spiritual education has been extremely encouraging. According to

reports from two-thirds of the national communities, more than 27,000, or 40 percent, of the

children attending Bahá’í classes at the present time are from non-Bahá’í families. In such

countries as Botswana, Lesotho, the Dominican Republic, Nicaragua, Panama, Paraguay, Puerto

Rico, the Andaman and Nicobar Islands, Myanmar, Nepal, Thailand, the Mariana Islands,

Albania, and Romania, as of October 2002, 75 percent or more of the participants in their

children’s classes were from families of non-Bahá’ís.

The experience in the state of Tamil Nadu in India offers an example of a successful

approach. Bahá’ís who had completed institute training for children’s class teachers visited

selected villages in their cluster and held public meetings at which they presented to the public,

through the use of skits and posters, the dangers facing children in today’s society and the

importance of spiritual education. Scores of parents enrolled their children in Bahá’í classes,

resulting in an unprecedented increase in children’s classes in each of the target clusters. In five

clusters where previously there had been 28 classes, the total rose to 136.

Wherever systematic efforts were made to invite receptive parents who had children in

Bahá’í classes or individuals who were attending devotional meetings to join study circles, the

results were also encouraging. For these souls, their introduction to the Bahá’í Faith has been

first and foremost the Word of God. Connecting the seekers immediately with the Writings of

Bahá’u’lláh has been a uniformly effective approach, one that recalls advice from the Guardian:

“we are enjoined to constantly refer the seeker to the Word itself.”

32

It has also been reassuring to note that when non-Bahá’ís realize there is no pressure or

proselytizing involved, but rather a genuine desire on the part of Bahá’ís to share the spiritual

sustenance in the Teachings of Bahá’u’lláh, they respond positively and readily return to Bahá’í

gatherings on their own. A program recently conducted in Medchal, India, offers a striking

example of such a response. A presentation on the Bahá’í Faith’s perspective on moral

education was delivered to 80 teachers and students at the Government Industrial Training

Institute. As a result of this event, more than half of those present chose to enroll in a study

circle. Similarly, in Luxembourg at the end of a public meeting organized by the Bahá’ís on the

spiritual education of children, 10 local residents registered for a Bahá’í study circle.

2.4 Accelerating Expansion and Consolidation in Advanced Clusters

2.4.1 Prerequisites for Intensive Growth

As the second year of the Five Year Plan draws to a close, approximately 150 clusters

worldwide have been identified as having attained conditions propitious for intensive growth.

In many of these clusters the acceleration of the institute process has resulted in 50 to 60

percent of the believers being fully involved in institute courses, with a significant number

having completed the current sequence. These highly motivated friends, stimulated and

nurtured by the encouragement of the Local Spiritual Assemblies and Auxiliary Board

members, have undertaken more and more individual initiatives in the teaching field.

The number of core activities within these clusters has increased at a seemingly exponential

Building Momentum: A Coherent Approach to Growth Page 11

rate, and these “portals for entry by troops” have become the channels for most of the new

enrollments in Bahá’í communities.

A high degree of enthusiasm and a strong sense of ownership are also characteristics of

clusters ready to embark on an intensive program of growth. Reflection meetings are well

attended and participation is lively. The feeling of ownership of the process has been

manifested in, among other ways, greater contributions to the Fund. Though facing serious

economic difficulties, the friends in the well-developed clusters in Moldova and the Ukraine

are contributing more generously than ever to all the funds of the Faith. In an advanced priority

cluster in Nepal, the contributions of the believers to the National Fund increased by

100 percent over the previous year.
2.4.2
Intensification of Teaching Efforts

The House of Justice stated in its message of 9 January 2001 that at the core of an

intensive program of growth “must lie a sound and steady process of expansion, matched by

an equally strong process of human resource development.” The teaching work will include

“a range of teaching efforts … involving both activities undertaken by the individual and

campaigns promoted by the institutions.”
33

In a letter to a National Assembly, the House of Justice explained that the implementation

of well-conceived teaching projects,

which are linked with the systematic training of a large number of believers for

service to the Faith, … is an important step towards invigorating and sustaining

the growth of the Cause.
34

In its 17 January message the House of Justice has specifically identified teaching projects as a

step toward intensive growth:

… carefully designed projects are being added to the existing pattern of growth

to reach receptive populations and lift the rate of expansion to a higher level.

35

In many parts of the world, “bringing large numbers into the ranks of Bahá’u’lláh’s

followers has traditionally not been a formidable task.”

36
With the institute system in advanced

clusters ready to absorb a periodic influx of new declarants, it is now timely in such areas to

initiate short-term, direct teaching projects in order to “lift the rate of expansion to a higher

level.” A recent five-day teaching campaign in the Medak cluster in Andhra Pradesh, India, led

to 194 individuals’ embracing the Faith, of which 114 immediately joined a first level institute

course. The House of Justice, in its 17 January message, praised this course of action for the

more developed clusters:

Such projects accelerate the tempo of teaching, already on the rise through the

efforts of individuals. And, where large-scale enrollment is beginning to result,

provision is being made to ensure that a certain percentage of the new believers

immediately enter the institute program, for, as we have emphasized in several

messages, these friends will be called upon to serve the needs of an ever-growing

Bahá’í population.
37

Building Momentum: A Coherent Approach to Growth Page 12

After a sizable percentage of the new believers who have enrolled through teaching projects

join institute courses and become integrated into core activities, another similar project can

soon be undertaken. Not only will periodic teaching projects act as a catalyst for growth but

continuing this cycle of expansion and consolidation will help accelerate and sustain the growth

process.

Teaching projects will be especially effective if they are “carefully designed” and reach

specific segments of the population in a cluster. Teaching approaches and materials may be

tailored to persons, for example, of particular occupations (schoolteachers, university students,

lawyers), ethnicities (Aborigines, Chinese, Roma), and religions (animist, Buddhist, Christian,

Muslim), or to women and youth. After substantial experience accumulates in the field as to the

appropriate methods and contexts for teaching special populations, Bahá’ís involved in this

work can assist the institute by designing a course that is specific to a particular group; such a

course could be offered as a branch of the basic institute course on becoming an effective

teacher.
2.4.3
The Dynamics of Intensive Growth

A question often asked by the friends is how they will know when their cluster is ready

for an intensive program of growth. One indicator that cannot be overlooked is growth itself—

an increase in the number of Bahá’ís in the cluster. A vigorous institute process, the

multiplication of core activities and their integration, a successful outreach to local inhabitants,

an ever-growing number of individual and collective teaching initiatives, a vibrant community

life, and a commitment to an ongoing learning process will result in growth. This includes new

enrollments as well as reactivated Bahá’ís who have been roused by the newfound spirit and

activity in their area. These elements will also naturally lead to and foster the conditions for

intensive programs of growth identified by the House of Justice in its message of 9 January

2001, such as the “pronounced spirit of collaboration” among the institutions and “a reasonable

degree of administrative capacity.”

An intensive program of growth suggests just that—intensification—an intensification of

activity that contributes to systematic growth. The friends in advanced clusters will become

aware of a perceptible change in the intensity of activity in their area, and this will be reflected

in the growth pattern. An intensive program of growth implies a pattern that is progressively

accelerated and fully sustained.
3. ENHANCING INSTITUTIONAL CAPACITY

The process of dividing a country into clusters undertaken in the first year of the Five

Year Plan has made it possible for the institutions of the Faith “to realize a pattern of well-

ordered expansion and consolidation.” 38 National Assemblies and Regional Councils have

formulated their plans of action, supported by a system for training the necessary human

resources, with an eye toward moving clusters from one stage of development to the next.

And when an active cluster has the necessary elements in place and is registering new

enrollments, it is the institutions that confirm its readiness to embark on an intensive

program of growth.

Achieving and sustaining intensive growth demand a variety of capabilities and new

approaches on the part of Bahá’í institutions. Reports indicate that the building of capacity,

Building Momentum: A Coherent Approach to Growth Page 13

though gradual, takes place more readily when members of institutions have had first-hand

experience with the dynamics of cluster development and the processes that contribute to

growth.
3.1 Managing the Process of Growth

In promoting and overseeing the process of growth, Bahá’í institutions have been

demonstrating a range of motivational and organizational capacities. These skills are enhanced

when an attitude of learning prevails and an appreciation of the essential harmony between

individual initiative and collective action exists.

3.1.1
Fostering an Encouraging Environment

Chief among the requirements for motivating believers and nurturing a culture of growth

is the capacity to foster an encouraging environment where, as the Universal House of Justice

wrote in its 9 January message, “teaching is the dominating passion of the lives of the

believers” and “mutual support, commitment to learning, and appreciation of diversity of action

are the prevailing norms.” In the same message, the House of Justice also stated that an

upsurge in teaching activity depends on “sustained encouragement.”

In clusters preparing for intensive growth, it has been observed that the collaborating

institutions have demonstrated the ability to create an atmosphere of mutual trust with the

friends, utilize their talents, praise their accomplishments, and overlook minor mistakes. These

are hallmarks of the emerging Bahá’í culture, and the success of this Plan depends in no small

measure on the extent to which the institutions and individuals alike demonstrate these

capacities. In a letter written on his behalf to a National Assembly, Shoghi Effendi made a

comment about encouragement that is relevant to institutions at all levels of the Cause:

… the National Body is like the beating of a healthy heart in the midst of the

Community, pumping spiritual love, energy and encouragement out to all the

members. 39
3.1.2 Coordination at the Cluster Level

The actual work of promoting the process of growth in the clusters requires skills of

organization and coordination. These functions are being carried out within a new framework

of collaboration, as described by the House of Justice:

The implementation of such a program [of intensive growth] will require the close

collaboration of the institute, the Auxiliary Board members and their assistants, and

an Area Teaching Committee.40

To the extent that these institutions, through effective collaboration, have been able to

systematically enlarge the pool of human resources in a cluster and mobilize these resources for

teaching and other acts of service, they have been successful in advancing the cluster toward a

program of intensive growth. Underlying their efforts has been the realization that success

would depend “on the manner in which lines of action are integrated and on the attitude of

learning that is adopted.”41

Building Momentum: A Coherent Approach to Growth Page 14

In clusters where well-functioning Local Spiritual Assemblies exist, a coordinating

committee has at times replaced the role of an Area Teaching or Growth Committee as the

agency collaborating with the Auxiliary Board members and the institute. In either case,

meeting the challenges of furthering the institute process and promoting systematic growth have

required increasing administrative capacities, not the least of which is effective consultation.

The ability to organize productive and enjoyable reflection meetings has also been a feature of

well-developed clusters.
3.1.3
The Ongoing Collection of Statistics

Managing the growth process necessitates certain practical skills such as collecting

statistics, because to monitor growth it is essential to be able to measure it. The friends are

learning to maintain an accurate database at the grass roots by recording on a regular basis such

information as the number of individuals going through the institute’s sequence of courses, the

number of core activities, the number of persons who attend these activities, and the number of

new enrollments. Special training in collecting statistics has often been necessary for the

friends at the cluster level. This task needs to be carried out in such a way that it does not

overburden communities but provides data sufficient for planning and for identifying measures

to accelerate growth. Particular emphasis has been given to tracking the statistics in the most

promising clusters at about three-month intervals, so that appropriate steps can be taken to

move these clusters toward intensive growth.
3.2 Reexamining Administrative Approaches

Gradually National Spiritual Assemblies are coming to recognize that the administrative

structures they put in place in their national communities should reflect and support the primary

aim of the Plan. While in earlier years national committees and task forces were established for

an array of local and national activities and proclamation events, the current focus on promoting

systematic growth has influenced the nature and number of committees a National Assembly

may wish to appoint. Some Assemblies, particularly in countries with small national

communities, have found it useful to reduce the number of national committees to allow more

time and energy for the priorities of the Five Year Plan. Eliminating or consolidating less vital

committees has also enabled National Assemblies to better fulfill their responsibilities for

monitoring the overall growth of the Faith in their countries and has freed up the believers for

teaching activities.

A significant development that has made it possible for a number of National Spiritual

Assemblies to modify the approach to their work was the establishment of Regional Bahá’í

Councils. Under the guidance of the House of Justice, these National Assemblies are gradually

learning to delegate responsibilities and authority to this new institution. Charged with

overseeing the plans for expansion and consolidation in their regions, the Councils are able to

analyze specific approaches to be adopted in the execution of the Five Year Plan, and design

plans of action consisting “essentially of those provisions needed to help each cluster in the

region move from its current stage of growth to the next advanced stage.” 42 Again, the result

has been that the National Assemblies are free to focus on larger strategic issues and other

pressing matters, and the teaching plans and priorities have become more responsive to the

conditions and resources at the grass roots. In countries where the organization of the teaching

work has been carried out by Regional Teaching Committees, under the supervision of a

National Teaching Committee, the benefits of this principle of decentralization are evident as

well.

Building Momentum: A Coherent Approach to Growth Page 15

Delegation of authority has also been exercised by National Assemblies and Regional

Councils with respect to Institute Boards. In a letter written on its behalf, the House of Justice

has given the following advice on the delegation of responsibilities and the administration of

the institute process:

In the case of the boards of the regional institutes … one of the challenges

before the Regional Bahá’í Councils is to delegate to them the functions that are

properly theirs and to give them the freedom needed to discharge those functions.

The boards, likewise, have to provide enough latitude to the coordinators of the

institutes, and invest them with enough authority, for them to perform their daily

work effectively….

… The coordinator needs to operate at the level of implementation, carrying

out day-to-day plans and activities and ensuring that the basic function of the

institute is performed—this, with the assistance of the tutors and any staff if

necessary. The board oversees the institute process as a whole, largely through the

periodic reports of the coordinator and through occasional consultations. It will

want to make itself readily accessible to the coordinator, providing the atmosphere

in which he or she can share ideas, seek the board’s views on the possibilities and

challenges facing the institute, and benefit from its advice. To carry out its role, the

board does not need to meet frequently, as does a committee charged with

undertaking a set of specific tasks.

As for the Regional Council, it is, naturally, interested to know that such an

important agency under its aegis as the institute is accomplishing the tasks for

which it was created and is functioning in full capacity. Even more important, the

Council must ensure that, as the ranks of avowed supporters of the Faith swell

through the institute process, they are deployed in the field of service, reinforcing

the work of large-scale expansion and consolidation. This multiplication and

deployment of human resources is to be carried out, of course, in the context of a

regional plan to move each cluster in the region from its current stage of growth to

the next advanced stage.
43

Experience has indicated that when Institute Boards have been given a sufficient degree

of autonomy to administer their work, they have been more effective in advancing the institute

process than those in countries where the Assemblies or Councils have attempted to retain the

process tightly within their control.
3.3 Facilitating Individual Initiative

The growing contingents of friends eager to find their paths of service have had

implications for the role of Local Spiritual Assemblies in the Five Year Plan and beyond.

The House of Justice calls attention to the challenge:

All of this opens thrilling opportunities for Local Spiritual Assemblies.

Theirs is the challenge, in collaboration with the Auxiliary Board members who

counsel and assist them, to utilize the energies and talents of the swelling human

resources available in their respective areas of jurisdiction both to create a vibrant

community life and to begin influencing the society around them. 44

Building Momentum: A Coherent Approach to Growth Page 16

Intensive growth depends upon encouraging individuals to carry out a rapidly increasing

number of core activities and other endeavors, and Local Assemblies have been instrumental in

this process. Through their inspiration and support, a host of individual and collective actions

have resulted. By recognizing and facilitating the initiatives of the many friends proceeding

through the institute courses, as well as of other devoted servants in their communities, the

Assemblies are assuming a style of leadership urged by the Guardian:

The first quality for leadership, both among individuals and Assemblies, is the

capacity to use the energy and competence that exists in the rank and file of its

followers.
45

Because the planning environment has now broadened to the level of the cluster, often

involving several Local Assemblies and the active participation of the believers in formulating

short-term goals, an Assembly’s scope of interest has begun to stretch beyond its boundaries.

Its vision is expanded, its resources magnified, and its opportunities enlarged. In describing the

character of cluster meetings, the House of Justice alludes to features of this wider perspective:

The Universal House of Justice hopes that the consultations which take place in

periodic meetings at the level of the cluster will generate such unity of thought

about the growth of the Faith that, in those cases where the lines of action affect

localities with Local Assemblies, the requirement of receiving their approval will

easily be met. It should be remembered that the aim of such consultations, beyond

addressing certain practical considerations, is to maintain a high level of

enthusiasm and to create a spirit of service and fellowship among those present.

Discussions should not become bogged down by undue concern for procedural

issues, but should focus on what can be achieved and on the joy of witnessing the

fruits of hard work and diligent effort.
46
3.4 Serving Large Numbers

The challenges of growth will test and develop the capacities of our institutions at all

levels, but ultimately these bodies were designed to serve large numbers of people. Indeed,

“so much of the ability of the Faith to develop capacity for community building depends upon

the size of our membership.” 47 Shoghi Effendi has assured us that growth is the answer to

fulfilling the potentialities of our Administrative Order:

The problems which confront the believers at the present time, whether

social, spiritual, economic or administrative, will be gradually solved as

the number and the resources of the friends multiply and their capacity for

service … develops.48

And in the same vein, the Universal House of Justice states:

A massive expansion of the Bahá’í community must be achieved far beyond

all past records…. The need for this is critical, for without it the laboriously

erected agencies of the Administrative Order will not be provided the scope to be

able to develop and adequately demonstrate their inherent capacity to minister to

the crying needs of humanity in its hour of deepening despair. 49

Building Momentum: A Coherent Approach to Growth Page 17

The ability to guide and sustain a growth process will contribute toward the capacity and

maturation of institutions at all levels. The House of Justice highlighted this point in its Riván

message at the beginning of the Four Year Plan:

… the maturity of the Spiritual Assembly must be measured not only by the

regularity of its meetings and the efficiency of its functioning, but also by the

continuity of the growth of Bahá’í membership.
50

This maturation comes about through the enhancement of the capabilities of Bahá’í institutions

as they are involved in promoting growth, responding to the needs of increasing numbers of

believers, and facilitating their service to the Cause.

4. CHANGE IN THE CULTURE OF THE BAHÁ’Í COMMUNITY

At the end of the Four Year Plan the Universal House of Justice wrote that “the culture

of the Bahá’í community [had] experienced a change.” 51 The “new patterns of thought and

action” 52 introduced by the training institutes were having a profound impact on individuals,

institutions, and communities. Fundamental to this new orientation was an attitude of learning,

along with an appreciation of systematization and focus, a commitment to enlisting a greater

number of believers in the work of the Cause, and a conscious outreach to society at large.

At the level of the cluster and the community, where the culture of learning is taking root,

a new dynamic has emerged whereby the friends are engaged in actions that are purposeful,

systematic, and energizing.
4.1 Learning and Planning at the Grass Roots

Two observations that are important to the ongoing prosecution of the Five Year Plan can

be made about the experience of working in clusters. First, reflection meetings have become

the learning matrix of the clusters. These periodic consultations have enabled the believers to

“reflect on issues, consider adjustments, and maintain enthusiasm and unity of thought.” 53 The

value of short-term goals is immediately recognized, as accomplishments and challenges can

regularly be evaluated, “obstacles removed, resources multiplied and lessons learned,”54 and

modifications in the goals made without losing continuity of action. Flexibility and patience

are encouraged, as essential prerequisites of the learning process. The friends have begun to

appreciate that not all answers can be tied down in advance but are garnered through

experience. In describing this process, the House of Justice wrote:

Meetings of consultation held at the cluster level serve to raise awareness of

possibilities and generate enthusiasm. Here, free from the demands of formal

decision-making, participants reflect on experience gained, share insights, explore

approaches and acquire a better understanding of how each can contribute to

achieving the aim of the Plan. In many cases, such interaction leads to consensus

on a set of short-term goals, both individual and collective. Learning in action is

becoming the outstanding feature of the emerging mode of operation. 55

Building Momentum: A Coherent Approach to Growth Page 18

A second critical feature of working in clusters is the shift to planning at the grass roots.

The House of Justice described this as one of the purposes of the clustering exercise, but its

implications for the roles of individuals and local institutions in implementing the Plan are only

beginning to be felt. Rather than “the mere enumeration of goals,”

56
often unconnected to the

realities of the resources in an area, planning at reflection gatherings is based on the human

resources actually available. The impact of the training institute on the planning process and

the stimulation of individual initiative has been widely seen. Armed with new insights, skills,

and abilities, individuals have arisen in cluster after cluster to take up tasks in support of their

area plan. Through the encouragement of the institutions, particularly the Auxiliary Board

members, enthusiasm for service has been generated and guided “into channels of systematic

endeavor.”
57
4.2 Maintaining a Focus

At Bahá’í institutional meetings and other gatherings in every country of the world, one

is struck by the clear and common focus demonstrated by the friends in their efforts to advance

the process of entry by troops. The House of Justice associated this development with the

change in culture:

… since the beginning of the Four Year Plan, the entire Bahá’í world has been

undergoing a profound change in culture required by the single focus of the global

Plans in this latter part of the first century of the Faith’s Formative Age—advancing

the process of entry by troops. 58

Accustomed to pursuing a wide range of goals at the national and local levels, many Bahá’ís

faced the challenge of focusing their teaching and other forms of service more directly on

advancing this overriding aim of the Plan. While a “diversity of action” was expected, the

guidance of the House of Justice provided an explicit framework for that action, and the

believers became aware that “old modes of thinking, which, while valuable in many respects,

have not been conducive to rapid growth.”59

Coupled with the focus on advancing the process of entry by troops is a growing

appreciation of the need to be systematic in action. Growth should not be explosive and short-

lived but steady and sustained. By definition, a process means a systematic series of actions

directed toward a specific end. A systematic approach to training human resources is already

yielding substantial results, and the systematization of the teaching work through the movement

of clusters is demonstrating its efficacy. As stated at the outset of this document, it is

“concentrated and sustained attention” to these two movements that will lead to the fulfillment

of the aim of the Five Year Plan.
4.3 Empowering the Rank and File

Referred to as the “chief propellant” of the change in culture, the training institutes, with

their ability to produce an expanding number of human resources, have fundamentally altered

the approach of the Bahá’í community to the tasks at hand. More than ever the rank and file of

the believers are involved in meaningful and vital service to the Cause. Whether by holding

devotional meetings, facilitating study circles, or teaching children’s classes, a greater number

of friends have found paths of service that do not depend on public-speaking prowess. The

Building Momentum: A Coherent Approach to Growth Page 19

training institutes have imparted the necessary “spiritual insights,” “knowledge,” and “skills”

that have enabled the believers to “facilitate the process of entry by troops with efficiency and

love.”
60

The House of Justice has remarked on this accomplishment:

It is especially gratifying to note the high degree of participation of believers

in the various aspects of the growth process. In cluster after cluster, the number of

those shouldering the responsibilities of expansion and consolidation is steadily

increasing.
61

The growing confidence and commitment of the believers, which have been reflected

“in the thrust of individual initiatives,”
62
are gathering momentum in the Five Year Plan. In

this regard the House of Justice has reassured the friends that

as the believers gain confidence in their capacity to serve through the institute

process, a much richer expression of the diverse talents of the friends is beginning

to appear in the Bahá’í world—a richness that bodes well for the future progress of

the Cause.
63
4.4 An “Outward-Looking Orientation”

When the Universal House of Justice called on the Bahá’ís at the beginning of the

Five Year Plan to open their study circles, children’s classes, and devotional meetings “to

all the inhabitants of the locality,” that phrase signalized a change in the culture of Bahá’í

communities, a change that is intimately linked with the efforts of the Faith to grow and to

embrace humankind.

In reaching out to all inhabitants of a locality we are inspired by the words of

Bahá’u’lláh: “This Day a door is open wider than both heaven and earth.” 64 Making a

concerted effort to open the portals of our community life to the outside world requires both

courage and imagination. Stories abound of the creative measures Bahá’í communities around

the globe are employing to attract seekers to their activities.

Beyond opening the doors of the Bahá’í community to the outside world, the believers

are also exerting themselves to reach out. Bahá’ís are striving to expand their social circles and

ultimately their friendships, as friendship is the surest foundation for touching the hearts. To

pursue these aims, individuals have begun to examine their priorities, including the services

they are rendering the Faith, and to reorder their lives so as to allow themselves more time for

interaction with their relatives, friends, and coworkers. Ultimately, what is the point of striving

to become more effective teachers if we are not meeting people to teach?

Having an “outward-looking orientation” also suggests that it is important for Bahá’ís to

understand more deeply the forces operating on the world stage and the solutions offered by the

Revelation of Bahá’u’lláh. Our task is to convey to seekers that we are all living in the same

world, facing common trials, and striving to fulfill similar, long-held aspirations for the human

race. Our expressions of solidarity with our fellow human beings must be sincerely voiced and

genuinely felt.

Building Momentum: A Coherent Approach to Growth Page 20

5. THE MOVEMENT OF HUMANITY TOWARD BAHÁ’U’LLÁH

A premise underlying our current teaching efforts is the realization that all humanity is

moving toward Bahá’u’lláh.

Let there be no doubt that what we are witnessing is the gathering

momentum of that process of the entry of humanity into the Cause by troops,

foreshadowed in Bahá’u’lláh’s Tablet to the King of Persia, eagerly anticipated

by the Master, and described by the Guardian as the necessary prelude to mass

conversion.65

Not everyone learns or responds at the same rate but the path to Him is wide enough to

accommodate one and all regardless of their pace. “The Cause of God has room for all” 66

suggests that not only are divers peoples welcome but that individuals may be at different

points in their understanding and acceptance of the Faith. Adopting an attitude of openness

and inclusion will help diminish the sharp line that believers have sometimes tended to draw

between themselves and the public at large.

Bahá’ís everywhere are also acutely aware that events outside the Faith are serving, as

the Universal House of Justice wrote, “to awaken in the hearts of those who share this planet

with us a longing for unity and justice that can be met only by the Cause of God.”67 All of the

plans, campaigns, and reflection meetings are aimed at finding ways to share the Divine

Message with the waiting masses. Above all, the friends should be encouraged to remember

Bahá’u’lláh’s call “This is the day in which to speak,” 68 and ‘Abdu’l-Bahá’s exhortation that we

“should strive with our whole hearts to offer ourselves up, guide others to His path, and train

the souls of men.” 69

Building Momentum: A Coherent Approach to Growth Page 21

REFERENCES
1

Message dated 22 December 2001 written by the Universal House of Justice to the friends gathered at the

Eighth ASEAN Youth Conference in Thailand.
2

Message dated 17 January 2003 written by the Universal House of Justice to the Bahá’ís of the world.

3

Letter dated 12 December 2001 written on behalf of the Universal House of Justice to the National

Spiritual Assembly of the United States.
4

Message dated 17 January 2003 written by the Universal House of Justice to the Bahá’ís of the world.

5
Ibid.
6
Ibid.
7
Ibid.
8

Letter dated 20 March 2002 written on behalf of the Universal House of Justice to the National Spiritual

Assembly of Austria.
9

Letter dated 8 April 2002 written on behalf of the Universal House of Justice to the National Spiritual

Assembly of Bolivia.
10

Message dated 17 January 2003 written by the Universal House of Justice to the Bahá’ís of the world.

11

Letter dated 3 June 2001 written on behalf of the Universal House of Justice to an individual believer.

12

Letter dated 31 May 2001 written on behalf of the Universal House of Justice to an individual believer.

13

Letter dated 4 October 2000 written on behalf of the Universal House of Justice to the Spiritual Assembly

of the Andaman and Nicobar Islands.
14

Letter dated 23 October 2000 written on behalf of the Universal House of Justice to the National Spiritual

Assembly of Kenya.
15

Message dated 17 January 2003 written by the Universal House of Justice to the Bahá’ís of the world.

16

Message dated 9 January 2001 written by the Universal House of Justice to the Conference of the

Continental Boards of Counsellors.
17

Message dated 17 January 2003 written by the Universal House of Justice to the Bahá’ís of the world.

18

Letter dated 3 June 2001 written on behalf of the Universal House of Justice to the National Spiritual

Assembly of the Union of Myanmar.
19
Ibid.
20

Letter dated 8 September 2000 written on behalf of the Universal House of Justice to the National Spiritual

Assembly of Eritrea.
21

Letter dated 20 March 2002 written on behalf of the Universal House of Justice to the National Spiritual

Assembly of Austria.
22

Message dated 9 January 2001 written by the Universal House of Justice to the Conference of the

Continental Boards of Counsellors.
23

Riván 2002 message written by the Universal House of Justice to the Bahá’ís of the world.

24

Message dated 17 January 2003 written by the Universal House of Justice to the Bahá’ís of the world.

25

Letter dated 8 September 2000 written on behalf of the Universal House of Justice to the National Spiritual

Assembly of Eritrea.
26

Message dated 17 January 2003 written by the Universal House of Justice to the Bahá’ís of the world.

27
Ibid.
28
Ibid.
29

Message dated 9 January 2001 written by the Universal House of Justice to the Conference of the

Continental Boards of Counsellors.
30

Message dated 17 January 2003 written by the Universal House of Justice to the Bahá’ís of the world.

31
Ibid.
32

Letter dated 4 June 1957 written on behalf of Shoghi Effendi to the National Spiritual Assembly of

Canada, published in

The Gift of Teaching (England: Bahá’í Publishing Trust, 1977), p. 35.

33

Message dated 9 January 2001 written by the Universal House of Justice to the Conference of the

Continental Boards of Counsellors.
34

Letter dated 3 April 2000 written on behalf of the Universal House of Justice to the National Spiritual

Assembly of Guyana.
35

Message dated 17 January 2003 written by the Universal House of Justice to the Bahá’ís of the world.

36
Ibid.
37
Ibid.
38

Riván 2002 message written by the Universal House of Justice to the Bahá’ís of the world.

Building Momentum: A Coherent Approach to Growth Page 22

39

Letter dated 30 June 1957 written on behalf of Shoghi Effendi to the National Spiritual Assembly of

Alaska, published in

High Endeavors (n.p.: National Spiritual Assembly of the Bahá’ís of Alaska, 1976),

pp. 35–36.
40

Message dated 9 January 2001 written by the Universal House of Justice to the Conference of the

Continental Boards of Counsellors.
41
Ibid.
42

Letter dated 12 December 2001 written on behalf of the Universal House of Justice to the National

Spiritual Assembly of the United States.
43

Letter dated 23 December 2001 written on behalf of the Universal House of Justice to the National

Spiritual Assembly of Brazil.
44

Message dated 17 January 2003 written by the Universal House of Justice to the Bahá’ís of the world.

45

Letter dated 30 August 1930 written on behalf of Shoghi Effendi to the National Spiritual Assembly of the

United States and Canada, published in

Lights of Guidance (New Delhi: Bahá’í Publishing Trust, 1996),

p. 19.
46

Letter dated 9 December 2001 written on behalf of the Universal House of Justice to the National Spiritual

Assembly of Seychelles.
47

Letter dated 20 August 2002 written on behalf of the Universal House of Justice to an individual believer.

48

Handwritten note of Shoghi Effendi appended to a letter dated 11 March 1933 written on his behalf to an

individual believer, cited in a message dated 20 October 1983 written by the Universal House of Justice to

the Bahá’ís of the world, published in

Readings on Bahá’í Social and Economic Development (Florida:

Palabra Publications, 2000), p. 7.
49

Riván 150 [1993] message written by the Universal House of Justice to the Bahá’ís of the world.

50

Riván 153 [1996] message written by the Universal House of Justice to the Bahá’ís of the world.

51

Riván 2000 message written by the Universal House of Justice to the Bahá’ís of the world.

52
Ibid.
53

Message dated 9 January 2001 written by the Universal House of Justice to the Conference of the

Continental Boards of Counsellors.
54

The Institution of the Counsellors , a document prepared by the Universal House of Justice (Haifa: Bahá’í

World Centre, 2001), p. 24.
55

Message dated 17 January 2003 written by the Universal House of Justice to the Bahá’ís of the world.

56
The Institution of the Counsellors , p. 24.
57
Ibid, p. 20.
58

Letter dated 12 August 2002 written on behalf of the Universal House of Justice to an individual believer.

59

Letter dated 14 August 2002 written on behalf of the Universal House of Justice to an individual believer.

60

Riván 153 [1996] message written by the Universal House of Justice to the Bahá’ís of the world.

61

Message dated 17 January 2003 written by the Universal House of Justice to the Bahá’ís of the world.

62

Riván 2000 message written by the Universal House of Justice to the Bahá’ís of the world.

63

Letter dated 26 June 2002 written on behalf of the Universal House of Justice to an individual believer.

64

Bahá’u’lláh, quoted by Shoghi Effendi in The Advent of Divine Justice (Wilmette: Bahá’í Publishing

Trust, 1990), p. 78.
65

Message dated 17 January 2003 written by the Universal House of Justice to the Bahá’ís of the world.

66

Letter dated 10 December 1942 written on behalf of Shoghi Effendi to two individual believers, published

in
Lights of Guidance, p. 67.
67

Message dated 24 May 2001 written by the Universal House of Justice to the believers gathered for the

events marking the completion of the projects on Mount Carmel.

68

Bahá’u’lláh, quoted by Shoghi Effendi in The Advent of Divine Justice , p. 82.

69

Selections from the Writings of ‘Abdu’l-Bahá (Wilmette: Bahá’í Publishing Trust, 1997), sec. 218.8.


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